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OUR SERVICES


PUBLIC RELATIONS (PR)

We work with your leadership team to develop 12-month communications plans that outline upcoming editorial opportunities, newsletters, press releases, trade shows and social media campaigns. We incorporate your strategic messaging into all content to ensure heightened brand exposure. A tailored media database is developed for each client's unique PR goals.

SOCIAL MEDIA

At Strategic Ink, we start with a social media planning calendar, outlining all of your major happenings in a focused campaign that incorporates relevant platforms for your target audiences. From Twitter, Facebook and LinkedIn to Instagram, Pinterest and Periscope, we maintain your daily social media accounts with thought-provoking content, images and video.

MARKETING

We take the time to thoroughly understand your target audiences while developing the strategic marketing mix that will help you achieve your bottom-line goals. Our team will write and/or design beautiful marketing materials to showcase your brand offerings. We can also conduct marketing communications audits to determine areas of improvement for your existing marketing materials, and provide recommendations for new elements as well.

MULTIMEDIA

Marketing Tools/Collateral/Advertising: Our graphic design team and public relations/marketing strategists work together with your company to develop collateral, brochures, advertising, signage and other pieces that best represent your brand and communicate your important messages.

OUR SERVICES

PUBLIC RELATIONS (PR)

We work with your leadership team to develop 12-month communications plans that outline upcoming editorial opportunities, newsletters, press releases, trade shows and social media campaigns. We incorporate your strategic messaging into all content to ensure heightened brand exposure. A tailored media database is developed for each client's unique PR goals.

SOCIAL MEDIA

At Strategic Ink, we start with a social media planning calendar, outlining all of your major happenings in a focused campaign that incorporates relevant platforms for your target audiences. From Twitter, Facebook and LinkedIn to Instagram, Pinterest and Periscope, we maintain your daily social media accounts with thought-provoking content, images and video.

MARKETING

We take the time to thoroughly understand your target audiences while developing the strategic marketing mix that will help you achieve your bottom-line goals. Our team will write and/or design beautiful marketing materials to showcase your brand offerings. We can also conduct marketing communications audits to determine areas of improvement for your existing marketing materials, and provide recommendations for new elements as well.

MULTIMEDIA

Marketing Tools/Collateral/Advertising: Our graphic design team and public relations/marketing strategists work together with your company to develop collateral, brochures, advertising, signage and other pieces that best represent your brand and communicate your important messages.



MEET OUR TEAM

TINA LANGE, APR

 PRESIDENT & CHIEF STRATEGIST 

Tina Lange, APR, is the Owner and Chief Strategist of Strategic Ink Public Relations. She holds 20 years of Communications, Public Relations, and Marketing expertise in both corporate and agency environments and is the past president of the Florida Public Relations Association Space Coast Chapter.

Tina has worked with high profile brands such as Space Florida, FLORIDA TODAY and Boeing.

Tina holds her B.A. in Communications from the University of Colorado at Boulder and is accredited in public relations.

When not hard at work, Tina is spending time with her two wonderful children Alex and Sam, promoting the Arts in Brevard, and is an avid motorcycle enthusiast.

Account Executive Angela

ANGELICA DELUCCIA MORRISSEY

 Sr. ACCOUNT EXECUTIVE 

Angelica DeLuccia Morrissey is an Account Executive for Strategic Ink Public Relations. She has five years of experience in strategic development and  implementation of public relations and social media plans for clients and corporations tied to government, tourism, arts and medical industries.

Throughout her career she has served as a public relations focal for Kennedy Space Center Visitor Complex, special events assistant at PepsiCo and public relations and marketing support for the Jorge Posada Foundation.

She currently serves as the Secretary and is President Elect of the Florida Public Relations Association Space Coast Chapter.

SARAH HANSEN

 ACCOUNT EXECUTIVE 

Sarah Hansen is an Account Executive for Strategic Ink Public Relations. Sarah’s attention to detail and creative thinking blossomed in a variety of writing and editing classes at the University of Central Florida where she earned her bachelors degree in English.

As a former communications and content coordinator for Kennedy Space Center Visitor Complex, she has two years of experience implementing communication plans and writing press releases, website copy and email blasts. During her time at the space center, Sarah was one of the initiators and communication leads for their new educational game “Cosmic Quest.”

When not in the office, Sarah enjoys writing for her blog, photography and fulfilling her dream to travel around the world one country at a time. She also currently serves as Secretary for the Florida Public Relations Association Space Coast Chapter.

DECLAN CLIFFORD

 WEB & GRAPHIC DESIGNER 

A twenty-something savvy designer and marketing strategist based in Satellite Beach. Declan is a jack of all trades for Strategic Ink Public Relations. Passionate about merging the logical and creative with web design, graphic design, and internet marketing.

Most recently, Declan graduated with a BA in Digital Media – Web Design from the University of Central Florida and joined our team full-time. Declan has produced a variety of designs and features for print and multimedia clients. To keep busy while not working, Declan enjoys traveling, surfing and hanging with his dog Luna.

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Recent Blogs

The Importance of Media Relationships When Pitching a Story

The Importance of Media Relationships When Pitching a Story

Social media Updates

As a small business, or any business for that matter, you want your customers and potential customers to be aware when you launch a new service, are hosting an event or even hire a rockstar employee. All of these things create positive brand recognition and awareness, increasing the volume of your business.

So how do you make this happen? Press releases, right?

Pitching a story to media may seem like an easy task, but it’s garnering coverage that’s the hard part. It’s funny, being in the public relations industry, we always hear, “Oh yeah, we do our own press releases and distribute them to our lists.” Well, guys, times have changed. It’s not all about press releases any more.

[…]

How To Measure Your Public Relations Value

How To Measure Your Public Relations Value

“Brands are built on what people are saying about you, not what you’re saying about yourself.” – Guy Kawasaski

According to the Public Relations Society of America (PRSA) – Public Relations (or PR) is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” This is done via a wide variety of communications tools, from media exposure to strategic social media content and interaction, blogging, e-newsletters, case studies, marketing collateral and much more, depending on the goals of the business. All of these tools are designed with the goal of building better relationships between the business and their customers and prospective customers.

[…]

Public Relations FAQs

Public Relations FAQs

What can public relations do for a small business?

Small business owners who decide to handle their own PR typically focus on advertising, since it is more familiar. Being more affordable than advertising, PR is also more effective at raising awareness for a company. While advertising focuses on selling directly to customers, PR gains media coverage, improves public perception and endorsements. This way, public relations can gain a business credibility.

[…]

OUR WORK

  • Public Relations
  • social media
  • Typewriter - link to marketing portfolio
    marketing
  • video production

CLIENTS

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Non-Profit
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  • Innovative Light Therapy

GET IN TOUCH

Do you have a potential project you’d like to discuss or simply want to get in touch?


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+1-321-223-1013

2651 W. Eau Gallie Blvd, Suite B

Melbourne, FL 32935

Info@StrategicInkPR.com