As a small business, or any business for that matter, you want your customers and potential customers to be aware when you launch a new service, are hosting an event or even hire a rockstar employee. All of these things create positive brand recognition and awareness, increasing the volume of your business.
Pitching a story to media may seem like an easy task, but it’s garnering coverage that’s the hard part. It’s funny, being in the public relations industry, we always hear, “Oh yeah, we do our own press releases and distribute them to our lists.” Well, guys, times have changed. It’s not all about press releases any more.