9 Tips for Writing a Good Blog for your Business

February 2nd, 2017 Posted by Blog, Public Relations No Comment yet

As business’ blogs become more popular, there are 9 tips to keep in mind when crafting one for your company. These tips ensure an effective blog post that will expose the best of your business.

  1. Understand your audience

It is important to keep in mind who you are trying to reach. Your blog should be influenced by your audience, tailored to what they may find interesting or intriguing. Your blog posts should also aim to answer any possible questions they may have and deliver new insights into your industry.

 

  1. Find a topic and captivating title

The title is typically the first thing readers see and it helps them decide whether or not to read more. This is why it needs to be flawless! Your title should let the reader know what your blog is all about in an interesting and intriguing way. The goal is to attract readers, which is easy to do with an inspiring topic and title.

 

  1. Intro is important

Once you grab the reader’s attention, be sure your first paragraph is intriguing. Your intro should be similar to a short summary on what your blog is about. People will not continue reading your blog if your intro isn’t strong.

 

  1. Use links

Although your blog should contain all the information you would like for your readers to obtain, it always helps to have additional information and other resources on your topic available by attaching a links to other sources. For an example, you can click here to learn more about how to write a good blog post!

 

  1. Add images

A simple technique to gain the attention of potential readers is by using images, which also provides additional points of interest to your blog. Appealing to the eye, it’s always a great idea to include images on your blog.

 

  1. Be relatable

Don’t forget who you’re writing to, this isn’t a research paper! Be casual and let your writing flow like a cool conversation. You’re not trying to put your readers to sleep. You should use your topic to relate to your audience, but also keep your blog relevant and informative.

 

  1. Don’t limit yourself, but don’t vent

If you have a lot to write about your topic, then write away! This is not a case of “too much information.” Having a longer blog is perfectly okay. Just be sure to not drone on and try to stay within 700 words!  Some things to avoid in your blog are long paragraphs, industry jargon and acronyms. Industry jargon and acronyms may leave your readers confused while long paragraphs are more difficult for readers to digest and obtain important information from. A great technique to use is bulleted information. It’s easy to read and absorb.

 

  1. Cross-promote your blog

Once you’ve finished your blog, it’s important that it reaches as many eyes as possible. This is why it is important to cross-promote your blog on all of your business’ social media platforms.

 

  1. Try new things

It’s always smart to keep things interesting for your readers, so don’t be afraid to try new things with your blogs. Feel free to add in your own personal stories, or even feature a guest blogger!
Blogs for businesses are important because they reach previous and potential customers in a more personal way. This is why it is important to write them well! Always keep these tips in mind while writing a blog for your business to ensure the most success.

Tina Lange, APR, is the Owner and Chief Strategist of Strategic Ink Public Relations. She holds 20 years of Communications, Public Relations, and Marketing expertise in both corporate and agency environments and is the past president of the Florida Public Relations Association Space Coast Chapter. Tina has worked with high profile brands such as Space Florida, FLORIDA TODAY and Boeing. Tina holds her B.A. in Communications from the University of Colorado at Boulder and is accredited in public relations. When not hard at work, Tina is spending time with her two wonderful children Alex and Sam, promoting the Arts in Brevard, and is an avid motorcycle enthusiast, snowboarder and ukulele player!

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