CASE STUDY

The Brevard Cultural Alliance (BCA) is the Space Coast’s arts and cultural agency. With more than 70 local members representing individual artists, major performance venues, studios, etc., the organization serves as a resource for the Brevard County arts community.

Strategic Ink was brought in to assist BCA with public relations challenges initially – and within a year worked with the organization and local media to turn negative perceptions of the organization around. Today, BCA enjoys significant, positive press and a solid reputation throughout the county.

The SIPR team develops the BCA Annual Report, handles daily social media strategy, creates and pitches press releases and feature stories and assists the organization with overall marketing communications strategy. We have also successfully planned and executed a series of Editorial Boards and video interviews with FLORIDA TODAY to raise the positive profile of the organization.

Today, we are happy to assist BCA with their initiative to go into select cities and help those areas develop sustainable, arts-related programs that will bring in cultural tourists while showcasing the unique features of each community. We look forward to being a key BCA partner for many years to come.