Posts in Blog

Tools for Garnering Press Coverage

June 23rd, 2017 Posted by Blog No Comment yet

If you are not a public relations professional or a high-profile CEO, chances are you don’t have close relationships with the journalists you are trying to reach. While relationships are key to garnering press coverage for you or your business, there are a few tools out there that can help you pitch news, position you as an expert and build those relationships.

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Angelica is an Account Executive for Strategic Ink Public Relations and has been with the company since inception. Throughout her career she has served as a public relations focal for Kennedy Space Center Visitor Complex, special events assistant at PepsiCo and public relations and marketing support for the Jorge Posada Foundation. She currently serves as President of the Florida Public Relations Association Space Coast Chapter.
Social media Updates

The Importance of Media Relationships When Pitching a Story

May 19th, 2017 Posted by Blog No Comment yet

Social media Updates

As a small business, or any business for that matter, you want your customers and potential customers to be aware when you launch a new service, are hosting an event or even hire a rockstar employee. All of these things create positive brand recognition and awareness, increasing the volume of your business.

So how do you make this happen? Press releases, right?

Pitching a story to media may seem like an easy task, but it’s garnering coverage that’s the hard part. It’s funny, being in the public relations industry, we always hear, “Oh yeah, we do our own press releases and distribute them to our lists.” Well, guys, times have changed. It’s not all about press releases any more.

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Angelica is an Account Executive for Strategic Ink Public Relations and has been with the company since inception. Throughout her career she has served as a public relations focal for Kennedy Space Center Visitor Complex, special events assistant at PepsiCo and public relations and marketing support for the Jorge Posada Foundation. She currently serves as President of the Florida Public Relations Association Space Coast Chapter.

Public Relations FAQs

April 28th, 2017 Posted by Blog, Public Relations No Comment yet

What can public relations do for a small business?

Small business owners who decide to handle their own PR typically focus on advertising, since it is more familiar. Being more affordable than advertising, PR is also more effective at raising awareness for a company. While advertising focuses on selling directly to customers, PR gains media coverage, improves public perception and endorsements. This way, public relations can gain a business credibility.

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Working as Strategic Ink Public Relations’ intern, Madison has been assisting with clients through research, drafting press releases, designing e-blasts and social media. She is currently a student at Eastern Florida State College, and will transfer this fall to the University of Florida to study Public Relations.

How to Easily Increase Engagement on LinkedIn

March 3rd, 2017 Posted by Blog No Comment yet

Often, because we are in the profession of keeping up with social media trends and new ways to engage users, we forget the easiest ways to utilize our social platforms. (more…)

Angelica is an Account Executive for Strategic Ink Public Relations and has been with the company since inception. Throughout her career she has served as a public relations focal for Kennedy Space Center Visitor Complex, special events assistant at PepsiCo and public relations and marketing support for the Jorge Posada Foundation. She currently serves as President of the Florida Public Relations Association Space Coast Chapter.

5 Tips to Make Your Business PR Great

February 17th, 2017 Posted by Blog, Public Relations No Comment yet

Last Friday was my month-a-versary with Strategic Ink Public Relations! Beginning my first PR internship, I didn’t know exactly what to expect, but meeting owner Ms. Tina Lange and learning from account executive Ms. Sarah Hansen, I’ve absorbed a ton of information already.

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Working as Strategic Ink Public Relations’ intern, Madison has been assisting with clients through research, drafting press releases, designing e-blasts and social media. She is currently a student at Eastern Florida State College, and will transfer this fall to the University of Florida to study Public Relations.

9 Tips for Writing a Good Blog for your Business

February 2nd, 2017 Posted by Blog, Public Relations No Comment yet

As business’ blogs become more popular, there are 9 tips to keep in mind when crafting one for your company. These tips ensure an effective blog post that will expose the best of your business.

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Working as Strategic Ink Public Relations’ intern, Madison has been assisting with clients through research, drafting press releases, designing e-blasts and social media. She is currently a student at Eastern Florida State College, and will transfer this fall to the University of Florida to study Public Relations.

A Major Trend to Anticipate in 2017: Shifting Focus from Company Websites to Social Network Pages

January 17th, 2017 Posted by Blog, Public Relations, Social Media, Social Media Tips No Comment yet

Although a company website is a reliable place to find information, social media is quickly becoming a popular place for consumers to access information about a business. If you target a younger audience, then you may want to consider creating a business social page. Almost every well-known company manages its own social media page, whether it be Facebook, Twitter, Instagram, etc. Consider this: would an artist trying to sell his work showcase at a popular art gallery or expect potential buyers to just come to his home? The gallery (social network pages) allows people to easily access and become familiar with the artist (company) in a trusted and popular way, as opposed to going out of their way to obtain information on it.

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Working as Strategic Ink Public Relations’ intern, Madison has been assisting with clients through research, drafting press releases, designing e-blasts and social media. She is currently a student at Eastern Florida State College, and will transfer this fall to the University of Florida to study Public Relations.

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