CASE STUDY

Crystal Clear Rx is a national pharmacy benefits consulting group based in Colorado. The CCRx team provides unbiased insight for employers regarding how to make the most affordable, high-value choices when it comes to prescription benefits plans for their employees. In this industry, employers typically work with third party Pharmacy Benefits Managers (PBMs) to secure prescription benefits packages for their company, but PBMs are often incentivized by specific Rx brands to unfairly push more expensive contracts. CCRx works with employers to ensure the benefit is for them versus the PBM.

Strategic Ink began working with CCRx in mid-2016 and now handles all social media strategy on Twitter, LinkedIn and Google+ for the company. Additionally, we develop monthly blogs and seek out trade industry editorial opportunities to help raise the profile of this company and its unique services. We also are in the midst of developing a full suite of marketing collateral to help the company leadership with business development activities.

The goal of our PR and Marketing plan for CCRx is to make the company a well-known resource among benefits managers across the country.