Often, because we are in the profession of keeping up with social media trends and new ways to engage users, we forget the easiest ways to utilize our social platforms.
This week, an email popped up in my inbox with the subject line, “Angelica – here’s a tip for getting 45% higher engagement on your Company Status Updates.” Intrigued, I opened it thinking it was going to be a great new LinkedIn feature.
So, what did it say? “Did you know that Company status updates with links result in 45% higher engagement than updates without links?” As simple as this sounds, a lot of people don’t include links. At our agency we do this all the time, in addition to including enticing imagery on each post, but you would be surprised how many people just post their thoughts and opinions.
Thoughts are great, but what do you have to back it up? If you are posting a statistic, people want to know where you got that statistic. If you post an opinion to a story, your followers may want to read more in detail so they can comment back. Most importantly, if you are posting about your business, you want the LinkedIn community to go to YOUR site. Us marketers are always stressing how important site traffic is and this is the perfect opportunity to get people to your site, so don’t waste it!
So what type of links create the most interaction? LinkedIn reports that anything ties to video (YouTube, specifically) seems to be creating the most engagement. If your company doesn’t have a YouTube channel or any video content, get on it. Video has been hot for the past few years and is continuing to be the number one way to sell to consumers. If you don’t believe that, just look at the popularity of SnapChat, Facebook Live and Instagram.
Are you still having a hard time understanding why LinkedIn is important? This week, accountingWEB reported this, “You’ve seen the statistics: LinkedIn has 433 million registered users, and two new users join every second. Although that’s far smaller than Facebook’s 1.79 billion monthly active users, LinkedIn has a business focus. If 41 percent of millionaires use LinkedIn and the average CEO on LinkedIn has 930 connections, those are enough reasons for accountants to take it seriously.”