How to Easily Increase Engagement on LinkedIn

March 3rd, 2017 Posted by Blog No Comment yet

Often, because we are in the profession of keeping up with social media trends and new ways to engage users, we forget the easiest ways to utilize our social platforms.

This week, an email popped up in my inbox with the subject line, “Angelica – here’s a tip for getting 45% higher engagement on your Company Status Updates.” Intrigued, I opened it thinking it was going to be a great new LinkedIn feature.

So, what did it say? “Did you know that Company status updates with links result in 45% higher engagement than updates without links?” As simple as this sounds, a lot of people don’t include links. At our agency we do this all the time, in addition to including enticing imagery on each post, but you would be surprised how many people just post their thoughts and opinions.

Thoughts are great, but what do you have to back it up? If you are posting a statistic, people want to know where you got that statistic. If you post an opinion to a story, your followers may want to read more in detail so they can comment back. Most importantly, if you are posting about your business, you want the LinkedIn community to go to YOUR site. Us marketers are always stressing how important site traffic is and this is the perfect opportunity to get people to your site, so don’t waste it!

So what type of links create the most interaction? LinkedIn reports that anything ties to video (YouTube, specifically) seems to be creating the most engagement. If your company doesn’t have a YouTube channel or any video content, get on it. Video has been hot for the past few years and is continuing to be the number one way to sell to consumers. If you don’t believe that, just look at the popularity of SnapChat, Facebook Live and Instagram.

Are you still having a hard time understanding why LinkedIn is important? This week, accountingWEB reported this, “You’ve seen the statistics: LinkedIn has 433 million registered users, and two new users join every second. Although that’s far smaller than Facebook’s 1.79 billion monthly active users, LinkedIn has a business focus. If 41 percent of millionaires use LinkedIn and the average CEO on LinkedIn has 930 connections, those are enough reasons for accountants to take it seriously.”

Pretty powerful.

Tina Lange, APR, is the Owner and Chief Strategist of Strategic Ink Public Relations. She holds 20 years of Communications, Public Relations, and Marketing expertise in both corporate and agency environments and is the past president of the Florida Public Relations Association Space Coast Chapter. Tina has worked with high profile brands such as Space Florida, FLORIDA TODAY and Boeing. Tina holds her B.A. in Communications from the University of Colorado at Boulder and is accredited in public relations. When not hard at work, Tina is spending time with her two wonderful children Alex and Sam, promoting the Arts in Brevard, and is an avid motorcycle enthusiast, snowboarder and ukulele player!

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