Facebook prefers that users upload the video directly to their platform, rather than linking from YouTube or other websites. To entice users to do this, videos that are uploaded directly to Facebook have a higher organic reach (not paid), than those that are linked. Also, if you upload your videos directly to Facebook it also gives you a preview of the video without audio, unlike if you try to link to YouTube.
For businesses, the hot new feature is the cover video! If you haven’t uploaded your video yet, go do it. It’s super easy and SHOULD be available to all pages. Facebook began rolling out the video covers earlier this year in stages, but it seems that everyone now has the option.
The video can be anywhere from 20-90 seconds and should be 820×312 pixels to fit perfectly. If you already have a video created and don’t want to have a new one made, try it out and see how it fits. There are options to reposition and it may work with a video you already have in your library. Videos can have sound, but the user will have to click the sound activate button on the lower right hand corner of the banner to hear it, it doesn’t automatically start.
This feature is great to increase engagement on your page! It catches the users attention the minute they go to your page and it’s a great way to introduce your company. Here is an example of one of our clients video cover, https://www.facebook.
As video continues to grow in popularity, don’t forget that you don’t need professional video ALL the time. It’s great to have a few professional videos, but we would all go broke if that’s all we did. Use the technology at your fingertips (with your fingertips!) to create fun and captivating video. Utilize apps like Instagram video, Facebook Live, Twitter’s video option, Snapchat, Dubsmash, etc. to grab your audiences attention. Putting a human face to your company is so important and allows your audience to KNOW you and your company.
Here is a list of the 10 best apps for video editing on your mobile devices, https://www.stuff.tv/