CASE STUDY

The Florida Health Care Coalition is a statewide non-profit dedicated to serving as a primary resource to Florida’s largest employers and their health care departments. FLHCC serves companies as large as Walt Disney World, Universal Studios, Orange County Government, Miami-Dade Public Schools and many more.

The goal of FLHCC is to lead the charge for better quality health care amongst Florida employers. They are committed to educating their members through a targeted series of annual events, including webcasts, an Annual Conference and “Best of the Best” program highlighting industry best practices.

The Strategic Ink team has assisted FLHCC in updating its website, recreating its logo/brand, developing regular blog and e-newsletter content and managing its media relations initiatives. Additionally, SIPR handles all day-to-day social media promotion and content through Facebook, Twitter and LinkedIn.

SIPR has had the ability to more than double the organization’s qualified following on social media platforms. The goal of our strategic communications program is to increase interest in organizational membership among all large Florida employers.