CASE STUDY

ProDash is an innovative software solution that retrieves federal government bid opportunities into one platform. Opportunities that match your company’s NAICS codes (government industry categories) will automatically be added to the platform daily. Users can also use the ProDash software to manage proposal team status and tasks. The software will also automatically retrieve RFP updates that can happen regularly prior to the proposal deadline. Without the software, bidding companies would have to proactively seek out these changes daily through time wasting internet searches.

Strategic Ink handles the day-to-day social media strategy for ProDash through its Twitter, LinkedIn and Facebook accounts. Since the relationship began, SIPR has had the opportunity to more than triple the company’s qualified following on social media.

The SIPR team also seeks out editorial opportunities for ProDash leadership – to better position them as industry authorities – and to date has secured feature articles in publications like Washington Technology, FLORIDA TODAY and FORWARD FLORIDA, to name a few.

In addition to social media and editorial opportunities, SIPR also develops bi-monthly blogs and quarterly newsletters for ProDash.

All elements of the ProDash PR and Marketing Communications Plan are meant to raise brand recognition among target audiences and position ProDash as an industry leader.