CASE STUDY

Space Florida is the State of Florida’s spaceport authority, located at Kennedy Space Center. Funded primarily by tax dollars, Space Florida must be careful to publicly communicate its benefits and outcomes regularly to its stakeholders, while still being sensitive to legislative challenges in the marketplace.

Strategic Ink PR serves as Space Florida’s “go to” PR agency when needed and currently develops the organization’s annual reports. In prior years, SIPR handled all social media, PR and marketing communication strategy for the company.

SIPR has managed press release writing and distribution, e-newsletter content, feature article placement, advertising design and public speechwriting for the company. Additionally, SIPR owner and chief strategist Tina Lange APR served as Space Florida’s media spokesperson for several years, until most communications activities were brought internal.