How to Strengthen Your Social Media Strategy

March 17th, 2017 Posted by Public Relations, Social Media, Social Media Tips No Comment yet

It’s common for a company’s customers or potential clients to follow the company’s Twitter or Facebook accounts, so it’s crucial for every business to take advantage of this opportunity to interact with and attract new followers. Social media is a great way to build your brand.

When posting on social media, always make sure that you are delivering relevant, top-notch content. Your posts should be packed with information your followers want to know. Use tips, videos and infographics to give your customers and prospects as much useful information as you can.



Having a solid variety of content is important too. Use quotes, behind-the-scenes photos, or random tips to keep users interested. You want to hook your readers and keep your posts interesting. Ask questions and use the feedback you receive. This is great way to interact with and attract followers.


Build momentum to your posts by encouraging people to share your content. Let your target audience do the work for you!



Communicating with people relevant to your industry through social media plays a major role in a company’s public relations efforts. Communicate with and about thought leaders on your social feeds. Reply promptly to comments and answer any questions asked by your followers to build trust. Even saying “thank you” to a positive comment can mean a lot.




Strengthening your social media strategy will build your brand and increase the opportunity to interact effectively with your audience. Keep these suggestions in mind when posting content and engaging people to build a great follower base.


At Strategic Ink Public Relations, we know how time consuming thoughtful social media management can be, so we handle most of our clients’ social media accounts daily. We build social media planning calendars each month that focus on the client’s upcoming main events and news, and of course add supplemental posts throughout the month to reflect current news and trends in each industry. We also make sure to create the right mix of platforms for each client – based on their target audiences. So not every client needs to be active on every platform. When developing your social media strategy, select the top 2-3 platforms that have the greatest reach to your targets – whether that be Twitter, Facebook, LinkedIn, Instagram, Pinterest, Periscope or one of the other 200+ social media platforms that currently exist today. The goal is to be great at a few platforms, not mediocre on them all.
If you or your company have any inquiries regarding social media strategy, feel welcome to contact SIPR with any questions!

Tina Lange, APR, is the Owner and Chief Strategist of Strategic Ink Public Relations. She holds 20 years of Communications, Public Relations, and Marketing expertise in both corporate and agency environments and is the past president of the Florida Public Relations Association Space Coast Chapter. Tina has worked with high profile brands such as Space Florida, FLORIDA TODAY and Boeing. Tina holds her B.A. in Communications from the University of Colorado at Boulder and is accredited in public relations. When not hard at work, Tina is spending time with her two wonderful children Alex and Sam, promoting the Arts in Brevard, and is an avid motorcycle enthusiast, snowboarder and ukulele player!



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