Posts tagged " Pitching "

Tools for Garnering Press Coverage

June 23rd, 2017 Posted by Blog No Comment yet

If you are not a public relations professional or a high-profile CEO, chances are you don’t have close relationships with the journalists you are trying to reach. While relationships are key to garnering press coverage for you or your business, there are a few tools out there that can help you pitch news, position you as an expert and build those relationships.

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Tina Lange, APR, is the Owner and Chief Strategist of Strategic Ink Public Relations. She holds 20 years of Communications, Public Relations, and Marketing expertise in both corporate and agency environments and is the past president of the Florida Public Relations Association Space Coast Chapter. Tina has worked with high profile brands such as Space Florida, FLORIDA TODAY and Boeing. Tina holds her B.A. in Communications from the University of Colorado at Boulder and is accredited in public relations. When not hard at work, Tina is spending time with her two wonderful children Alex and Sam, promoting the Arts in Brevard, and is an avid motorcycle enthusiast, snowboarder and ukulele player!

7 Tips For Pitching the Media

March 3rd, 2017 Posted by Public Relations No Comment yet

In order to gain coverage for your company, you must start with a pitch to the media. If a pitch isn’t compelling and intriguing, then you’ll have a challenging time capturing a journalist’s attention, who likely receives hundreds of pitches a week. You must tell your story briefly, be informative and keep your pitch tailored to a target audience. Here are some tips to keep in mind as you write your pitch.

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Tina Lange, APR, is the Owner and Chief Strategist of Strategic Ink Public Relations. She holds 20 years of Communications, Public Relations, and Marketing expertise in both corporate and agency environments and is the past president of the Florida Public Relations Association Space Coast Chapter. Tina has worked with high profile brands such as Space Florida, FLORIDA TODAY and Boeing. Tina holds her B.A. in Communications from the University of Colorado at Boulder and is accredited in public relations. When not hard at work, Tina is spending time with her two wonderful children Alex and Sam, promoting the Arts in Brevard, and is an avid motorcycle enthusiast, snowboarder and ukulele player!

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