Posts tagged " Social Media "

Facebook Grows Their Video Presence; Go Update Your Cover NOW!

July 21st, 2017 Posted by Social Media No Comment yet
While we have other video platforms like YouTube, Snapchat and Instagram, Facebook continues to be the king of (longer) video for businesses.

Facebook prefers that users upload the video directly to their platform, rather than linking from YouTube or other websites. To entice users to do this, videos that are uploaded directly to Facebook have a higher organic reach (not paid), than those that are linked.  Also, if you upload your videos directly to Facebook it also gives you a preview of the video without audio, unlike if you try to link to YouTube.

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Tina Lange, APR, is the Owner and Chief Strategist of Strategic Ink Public Relations. She holds 20 years of Communications, Public Relations, and Marketing expertise in both corporate and agency environments and is the past president of the Florida Public Relations Association Space Coast Chapter. Tina has worked with high profile brands such as Space Florida, FLORIDA TODAY and Boeing. Tina holds her B.A. in Communications from the University of Colorado at Boulder and is accredited in public relations. When not hard at work, Tina is spending time with her two wonderful children Alex and Sam, promoting the Arts in Brevard, and is an avid motorcycle enthusiast, snowboarder and ukulele player!

Creating a Facebook AD Campaign in Mailchimp

April 7th, 2017 Posted by Content marketing No Comment yet

Hey there, web world. It’s been a long time since I’ve posted, but that just means we are SUPER busy with our clients. And that’s never a bad thing. The weather on the Space Coast this weekend has me as chipper as ever, and I know my plans include being outside a lot over the next two days.

Before you slip away into endless sunlight and margaritas, I want to share a cool update that happened in the social media world recently. MailChimp announced a new feature in March that allows users to now create Facebook Ads on their platform.

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Tina Lange, APR, is the Owner and Chief Strategist of Strategic Ink Public Relations. She holds 20 years of Communications, Public Relations, and Marketing expertise in both corporate and agency environments and is the past president of the Florida Public Relations Association Space Coast Chapter. Tina has worked with high profile brands such as Space Florida, FLORIDA TODAY and Boeing. Tina holds her B.A. in Communications from the University of Colorado at Boulder and is accredited in public relations. When not hard at work, Tina is spending time with her two wonderful children Alex and Sam, promoting the Arts in Brevard, and is an avid motorcycle enthusiast, snowboarder and ukulele player!

How to Strengthen Your Social Media Strategy

March 17th, 2017 Posted by Public Relations, Social Media, Social Media Tips No Comment yet

It’s common for a company’s customers or potential clients to follow the company’s Twitter or Facebook accounts, so it’s crucial for every business to take advantage of this opportunity to interact with and attract new followers. Social media is a great way to build your brand.

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Tina Lange, APR, is the Owner and Chief Strategist of Strategic Ink Public Relations. She holds 20 years of Communications, Public Relations, and Marketing expertise in both corporate and agency environments and is the past president of the Florida Public Relations Association Space Coast Chapter. Tina has worked with high profile brands such as Space Florida, FLORIDA TODAY and Boeing. Tina holds her B.A. in Communications from the University of Colorado at Boulder and is accredited in public relations. When not hard at work, Tina is spending time with her two wonderful children Alex and Sam, promoting the Arts in Brevard, and is an avid motorcycle enthusiast, snowboarder and ukulele player!

A Major Trend to Anticipate in 2017: Shifting Focus from Company Websites to Social Network Pages

January 17th, 2017 Posted by Blog, Public Relations, Social Media, Social Media Tips No Comment yet

Although a company website is a reliable place to find information, social media is quickly becoming a popular place for consumers to access information about a business. If you target a younger audience, then you may want to consider creating a business social page. Almost every well-known company manages its own social media page, whether it be Facebook, Twitter, Instagram, etc. Consider this: would an artist trying to sell his work showcase at a popular art gallery or expect potential buyers to just come to his home? The gallery (social network pages) allows people to easily access and become familiar with the artist (company) in a trusted and popular way, as opposed to going out of their way to obtain information on it.

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Tina Lange, APR, is the Owner and Chief Strategist of Strategic Ink Public Relations. She holds 20 years of Communications, Public Relations, and Marketing expertise in both corporate and agency environments and is the past president of the Florida Public Relations Association Space Coast Chapter. Tina has worked with high profile brands such as Space Florida, FLORIDA TODAY and Boeing. Tina holds her B.A. in Communications from the University of Colorado at Boulder and is accredited in public relations. When not hard at work, Tina is spending time with her two wonderful children Alex and Sam, promoting the Arts in Brevard, and is an avid motorcycle enthusiast, snowboarder and ukulele player!

The Trump Effect on Twitter

January 6th, 2017 Posted by Social Media No Comment yet

How should a company or celebrity act on Twitter? The answer has always been “polite, considerate, careful…” Many adhere to these rules since one wrong move can go viral, bringing negative press in just seconds. There are a few out there who go against these rules, and the most popular person as of late is none other than president-elect Donald Trump.

If you don’t know how bold Trump is on Twitter, then you should take the time to look at his tweets. A lot of people disagree with his use of Twitter, and not just because he makes rash statements, but because he tends to make big announcements via Twitter like his opinions on foreign policy. Specifically, last month he was criticized for saying the “U.S. should greatly strengthen and expand its nuclear capacity until such time as the world comes to its senses regarding nuclear weapons (ABC News).”

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Tina Lange, APR, is the Owner and Chief Strategist of Strategic Ink Public Relations. She holds 20 years of Communications, Public Relations, and Marketing expertise in both corporate and agency environments and is the past president of the Florida Public Relations Association Space Coast Chapter. Tina has worked with high profile brands such as Space Florida, FLORIDA TODAY and Boeing. Tina holds her B.A. in Communications from the University of Colorado at Boulder and is accredited in public relations. When not hard at work, Tina is spending time with her two wonderful children Alex and Sam, promoting the Arts in Brevard, and is an avid motorcycle enthusiast, snowboarder and ukulele player!

Why You Should Utilize LinkedIn SlideShare For Your Business

December 9th, 2016 Posted by Social Media No Comment yet
Happy Friday! It’s been busy here at Strategic Ink, which is why you haven’t heard from me in a while. The holidays are upon us, and the weather finally dropped below 60 degrees for those of us here in Florida- AKA scarf and boots weather. I don’t know about you, but I’ll be spending the weekend getting Christmas gifts together (oh, and also getting a massage).

Today, I want to talk about LinkedIn SlideShare. Are you using  SlideShare yet? Well, if not, I’m here to tell you why it’s not only a tool for viewing and sharing presentations, but it’s also a great way to get exposure for your company.

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Tina Lange, APR, is the Owner and Chief Strategist of Strategic Ink Public Relations. She holds 20 years of Communications, Public Relations, and Marketing expertise in both corporate and agency environments and is the past president of the Florida Public Relations Association Space Coast Chapter. Tina has worked with high profile brands such as Space Florida, FLORIDA TODAY and Boeing. Tina holds her B.A. in Communications from the University of Colorado at Boulder and is accredited in public relations. When not hard at work, Tina is spending time with her two wonderful children Alex and Sam, promoting the Arts in Brevard, and is an avid motorcycle enthusiast, snowboarder and ukulele player!

Baby Bye Bye Vine, “Spectacles” by Snap & Increasing Facebook Engagement

November 4th, 2016 Posted by Social Media No Comment yet

Happy Friday to the digital world! Since Angelica is soaking up some serious sun in the Keys this week, I’ll be handling your social media updates. This week we got some big news… the Vine mobile app is permanently shutting down. But why? I’ll give you the scoop on that plus Snapchat’s rebranding and increasing engagement on Facebook through video!

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Tina Lange, APR, is the Owner and Chief Strategist of Strategic Ink Public Relations. She holds 20 years of Communications, Public Relations, and Marketing expertise in both corporate and agency environments and is the past president of the Florida Public Relations Association Space Coast Chapter. Tina has worked with high profile brands such as Space Florida, FLORIDA TODAY and Boeing. Tina holds her B.A. in Communications from the University of Colorado at Boulder and is accredited in public relations. When not hard at work, Tina is spending time with her two wonderful children Alex and Sam, promoting the Arts in Brevard, and is an avid motorcycle enthusiast, snowboarder and ukulele player!

Social Spending; How Much Is Enough?

October 21st, 2016 Posted by Content marketing, Social Media No Comment yet

This week I am taking a break from sharing social media news and tips to focus on social spending. How much do you think you should be spending on social media advertising and promotion as a small-to-midsize business?

This is a topic that we have been thinking about a lot lately. We understand that as a small-to-midsize business your budget doesn’t have a lot of room in it for social media advertising, but organic reach just isn’t doing it anymore.

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Tina Lange, APR, is the Owner and Chief Strategist of Strategic Ink Public Relations. She holds 20 years of Communications, Public Relations, and Marketing expertise in both corporate and agency environments and is the past president of the Florida Public Relations Association Space Coast Chapter. Tina has worked with high profile brands such as Space Florida, FLORIDA TODAY and Boeing. Tina holds her B.A. in Communications from the University of Colorado at Boulder and is accredited in public relations. When not hard at work, Tina is spending time with her two wonderful children Alex and Sam, promoting the Arts in Brevard, and is an avid motorcycle enthusiast, snowboarder and ukulele player!

How To Grow Your Twitter Following Organically

October 20th, 2016 Posted by Social Media, Social Media Tips No Comment yet

It’s easy to put down money for Twitter advertising, and you may see a spike in followers, but take a closer look at those followers. It’s likely you’ll find quite a few spam accounts are included. Increasing your Twitter following organically, or unpaid, is a better way to gain more QUALIFIED followers in the long run.

Gaining followers organically will take a little longer than it would through paid ads, so be sure to give your company a few months to start seeing results. This length of time may increase depending on how niche your market is. (more…)

Tina Lange, APR, is the Owner and Chief Strategist of Strategic Ink Public Relations. She holds 20 years of Communications, Public Relations, and Marketing expertise in both corporate and agency environments and is the past president of the Florida Public Relations Association Space Coast Chapter. Tina has worked with high profile brands such as Space Florida, FLORIDA TODAY and Boeing. Tina holds her B.A. in Communications from the University of Colorado at Boulder and is accredited in public relations. When not hard at work, Tina is spending time with her two wonderful children Alex and Sam, promoting the Arts in Brevard, and is an avid motorcycle enthusiast, snowboarder and ukulele player!

Weekly Social Media Blog: SlideShare on LinkedIn, How to Reach Millennials, Periscope Producer and Top Times to Post

October 14th, 2016 Posted by SEO, Social Media No Comment yet
So I am not sure about you, but it was a pretty crazy week of catch up and clean up over here! During Matthew’s temper tantrum last week, we were reminded the important role social media now has in our everyday lives and how useful it is during a crisis. From checking local emergency management pages for updates, to marking yourself as safe, social media has changed the way we live. 

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Tina Lange, APR, is the Owner and Chief Strategist of Strategic Ink Public Relations. She holds 20 years of Communications, Public Relations, and Marketing expertise in both corporate and agency environments and is the past president of the Florida Public Relations Association Space Coast Chapter. Tina has worked with high profile brands such as Space Florida, FLORIDA TODAY and Boeing. Tina holds her B.A. in Communications from the University of Colorado at Boulder and is accredited in public relations. When not hard at work, Tina is spending time with her two wonderful children Alex and Sam, promoting the Arts in Brevard, and is an avid motorcycle enthusiast, snowboarder and ukulele player!

Weekly Social Media Blog: Facebook’s Inflate-Gate, Twitter Isn’t Old News, How to Make the Most of Moments and Facebook At Work!

September 30th, 2016 Posted by Social Media, Social Media Tips No Comment yet
Hi all you social media loving geniuses out there! I am back from a brief leave (something they call having a little human) and excited to again share all latest digital trends with you on our precious Friday afternoons.
Even though election season and political rhetoric may have taken over your social media feeds, there still are other things happening out there. As we reported the past few weeks, Twitter’s character count has relaxed a bit. Personally I couldn’t be more grateful as it has made our job so much easier. How has it changed your experience?
Tina Lange, APR, is the Owner and Chief Strategist of Strategic Ink Public Relations. She holds 20 years of Communications, Public Relations, and Marketing expertise in both corporate and agency environments and is the past president of the Florida Public Relations Association Space Coast Chapter. Tina has worked with high profile brands such as Space Florida, FLORIDA TODAY and Boeing. Tina holds her B.A. in Communications from the University of Colorado at Boulder and is accredited in public relations. When not hard at work, Tina is spending time with her two wonderful children Alex and Sam, promoting the Arts in Brevard, and is an avid motorcycle enthusiast, snowboarder and ukulele player!

The Future of Public Relations

September 23rd, 2016 Posted by Public Relations, Social Media No Comment yet
Public relations has a come a long way in the past 30 years. Many remember when press releases were written on a typewriter and faxed to media, or interviews were taken using a tape recorder. And of course, print was king- people still read the newspapers every morning and ordered monthly magazine subscriptions.

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Tina Lange, APR, is the Owner and Chief Strategist of Strategic Ink Public Relations. She holds 20 years of Communications, Public Relations, and Marketing expertise in both corporate and agency environments and is the past president of the Florida Public Relations Association Space Coast Chapter. Tina has worked with high profile brands such as Space Florida, FLORIDA TODAY and Boeing. Tina holds her B.A. in Communications from the University of Colorado at Boulder and is accredited in public relations. When not hard at work, Tina is spending time with her two wonderful children Alex and Sam, promoting the Arts in Brevard, and is an avid motorcycle enthusiast, snowboarder and ukulele player!

Weekly Social Media Blog: NFL Games Livestreamed on Social, How & Why to Create an Employee Social Media Advocacy Program, How Social Media Has Changed Business Forever.

September 16th, 2016 Posted by Social Media, Social Media Tips No Comment yet

So it’s finally happened. One of the Big Three will now be live streaming NFL games.The last bastion of cable-only TV has fallen. Makes me wonder about what the future might hold for cable networks. The other piece of really big new this week, Facebook has made it possible for users to buy and sell things directly through the platform. Also, be sure to read about how to leverage your employee’s personal connections to build engagement on your business’s social media platforms. (more…)

Tina Lange, APR, is the Owner and Chief Strategist of Strategic Ink Public Relations. She holds 20 years of Communications, Public Relations, and Marketing expertise in both corporate and agency environments and is the past president of the Florida Public Relations Association Space Coast Chapter. Tina has worked with high profile brands such as Space Florida, FLORIDA TODAY and Boeing. Tina holds her B.A. in Communications from the University of Colorado at Boulder and is accredited in public relations. When not hard at work, Tina is spending time with her two wonderful children Alex and Sam, promoting the Arts in Brevard, and is an avid motorcycle enthusiast, snowboarder and ukulele player!

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