CASE STUDY

weVENTURE (formerly the Women’s Business Center) is affiliated with the Florida Institute of Technology. The organization has really blossomed over the past few years, cementing their trademarked IGNITE Business Mentoring Program and refining program and training offerings to focus on helping the “womenpreneurs” of Central Florida through innovative programs that are complimentary to – not in competition with – other local business organizations like the SBDC (Small Business Development Center), SCORE or LEAD Brevard.

weVENTURE has become the “go to” organization for businesswomen and entrepreneurs looking for more senior level consultation versus large group classes on more beginner business topics.

Strategic Ink has been a prime partner to weVENTURE for the past three years and we are now producing the organization’s first Annual Report. In addition, we manage weVENTURE’s weekly “EDGE” columns in the FLORIDA TODAY Business Section, handle their daily social media strategy on Facebook, LinkedIN and Twitter, and lead all media relations and feature article placement initiatives. The SIPR team also manages organizational blogs and compiles a 6x/year e-newsletter for weVENTURE stakeholders.

Our staff is highly involved in the weVENTURE Board of Directors, League of Extraordinary Women and internal planning initiatives – and weVENTURE leadership views Strategic Ink as part of their staff. It’s a great place to be!